The Amazing Spider-Man Meets President Barack Obamaa not unprecedented but still unusual piece of political marketing,
president-elect Barack Obama and Marvel’s arachnid superhero Spider-Man
come face to face in an official crossover, in “
Amazing Spider-Man #583“.
Might it not have been more interesting to see the pair pitted against one another?
Marvel’s Editor-in-Chief Joe Quesada has this to say:
<blockquote>“When we heard that President-Elect Obama is a collector
of Spider-Man comics, we knew that these two historic figures had to
meet in our comics’ Marvel Universe.
Historic moments such as this one can be reflected in our comics
because the Marvel Universe is set in the real world. A Spider-Man fan
moving into the Oval Office is an event that must be commemorated in
the pages of Amazing Spider-Man.”</blockquote>
Presumably this fine marketing has presidential blessing, as we hear from Obama last year:
<blockquote>“I was always into the Spider-Man/Batman model. The guys
who have too many powers–like Superman–that always made me think they
weren’t really earning their superhero status. It’s a little too easy.
Whereas Spider-Man and Batman, they have some inner turmoil. They get
knocked around a little bit.”</blockquote>
Obama is far from the first president to appear in comics in this
fashion: Ronald Reagan appeared in “Batman: The Dark Knight Returns,”
Bill Clinton in “Superman: The Man of Steel,” Richard Nixon in
“Watchmen” and John F. Kennedy in “Action Comics.”
We even hear of joke president Jimmy Carter on the cover of “Superman vs. Muhammad Ali.”